For the Halloween festivities, we developed a special concept for Haribo. One of their flagship products, gummy bears, was recreated in 3D for this campaign. We aimed for something both spooky and playful, so we envisioned gummy bears falling into a funnel, which leads to a glass pumpkin held by a real bear, also entirely recreated in 3D. A whimsical take on cannibalism, featuring a bear consuming gummy bears.