These study images and the video were created for the digital marketing agency Pil Communication and G-Shock for its 40th anniversary. The video is a 10 second countdown introducing the new GBM-2100-1A, which served to introduce concerts by many Italian artists, including Lazza, Sfera Ebbasta, Salmo, and Nitro, during festivals such as RugbySound and SonicPark in Matera.