Irenissimi

For the Iren 2024/25 campaign, we brought three stories of innovation and sustainability to life, turning products into immersive visual experiences. From the essential design of the Hydra bottle to the endless light of the LED bulb kit, and the purified air of the Xiaomi air purifier—each video is the result of a creative journey designed to enhance both function and emotion. From concept to execution, we carefully crafted every detail to best convey Iren’s values, blending storytelling, design, and technology. A project that illuminates, purifies, and renews—just like the products it showcases.