Not every pipe runs straight

The videos and studio images were crafted for Crik Crok, a distinguished potato chip brand. The concept behind the campaign emphasizes that, unlike mass-produced chips, Crik Crok’s artisanal process results in chips that vary in size and shape. To accommodate this unique diversity, the packaging needed a creative solution—a tube that isn’t straight, but instead flares at the top to embrace the individuality of each chip.