GA-700UC-5A SAND

proposal - G-Shock Casio

Sand clock

Starting with one of G-Shock's most iconic models in a sand color, we aimed to draw a parallel with another timekeeping instrument, the hourglass. Just as time in an hourglass is marked by the flow of sand, our watch gradually disintegrates and transforms into sand carried away by the wind.

Other works

Gummy bears for Halloween

AInnovation for Meliconi

Bringing winter wherever it goes for Telepass