In collaboration with the SuperHumans agency, we developed a creative project to celebrate Monini’s restyling: a new bottle, a new logo, a new label. We envisioned a symbolic installation in the heart of Spoleto, the brand’s hometown, where the new bottle gently lands in the main square, triggering a sudden bloom. A fake out of home video that tells a story of rebirth, symbolically unveiled on the spring equinox. A tribute to change, roots, and the beauty of new beginnings.