A journey through fragrances and timeless details. For the 2024 Christmas campaign of Officina Profumo-Farmaceutica di Santa Maria Novella 1221, we shaped a delicate and poetic world together with IndependentIdeas agency. We visualized the fragrance line inside paper rooms, finely sculpted in bas-relief, where each scent becomes the protagonist of a visual story. Only at the end of the journey does the full picture reveal itself: every setting is part of a grand paper palace, the same one brought to life in the window displays of physical stores. A visual experience that blends art and storytelling, turning matter into emotion.