Samsung First 75 Ai

We created the video used by Samsung to promote its first refrigerator with integrated artificial intelligence, the First 75 AI. In collaboration with the agency Independent Ideas, we developed a unique campaign featuring an original "fake out of home" installation: a surprising setup where post-it notes with a shopping list fly away, ultimately revealing their origin. A project that skillfully combined creativity and technology to showcase Samsung’s innovation in an engaging and unexpected way.