For the “ Mia mamma. È molto di più” campaign, we created a fake out of home project for Sephora Italy, transforming the flagship stores in Milan, Rome, and Florence into evocative and poetic urban scenes. The petals of the “ dancing lady ” orchid, delicate and refined, spread through the cities, wrapping the stores in yellow, the campaign’s signature color. A visual tribute to the strength, grace, and radiant presence of every mother, beyond any definition.